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Do Mobile-Friendly Sites Help Tradies Get More Jobs?
G’day, I’m Leigh Reading, founder of Onside Online. Over the past decade, I’ve worked with countless tradies—plumbers, electricians, builders, landscapers, and more—helping them grow their businesses through smart, practical digital marketing. One of the most impactful tools in their arsenal? A mobile-friendly website.​In 2025, more than 60% of online searches in Australia happen on mobile devices. If your website isn’t optimised for smartphones, you’re likely missing out on a significant number of potential clients.

Why Mobile Matters for Tradies

When someone’s hot water system fails or they need an urgent roof repair, they’re not waiting to get home to search for help—they’re pulling out their phone and Googling “plumber near me” or “emergency roofer.” If your site isn’t mobile-friendly, it may not appear in search results, or if it does, it might be difficult to navigate, causing potential clients to move on to a competitor.

Benefits of a Mobile-Friendly Website

A mobile-optimised site can significantly enhance your business by:​

  • Increasing Visibility: Google prioritises mobile-friendly websites in search results, making it easier for potential clients to find you.​

  • Improving User Experience: A site that loads quickly and displays correctly on mobile devices keeps visitors engaged and reduces bounce rates.​

  • Boosting Conversion Rates: Features like click-to-call buttons and easy-to-fill contact forms make it simple for clients to reach out, increasing the likelihood of securing jobs.​

  • Building Trust: A professional, responsive website showcases your work effectively, instilling confidence in potential clients.​

Real-World Impact

Consider this: a client of ours, a Brisbane-based electrician, saw a 35% increase in inquiries within three months of launching a mobile-optimised website. The site featured a gallery of past projects, client testimonials, and a straightforward contact form—all easily accessible on mobile devices.​

Key Features of a Mobile-Friendly Tradie Website

To ensure your website effectively attracts and converts mobile users, consider incorporating:​

  • Responsive Design: Ensures your site adapts to various screen sizes, providing a seamless experience across devices.​

  • Fast Loading Times: Optimise images and streamline code to reduce load times, keeping users engaged.​

  • Clear Calls to Action: Prominent buttons like “Call Now” or “Request a Quote” guide users toward taking action.​

  • Easy Navigation: A simple menu structure helps users find information quickly.​

  • Showcase of Work: High-quality images and descriptions of past projects demonstrate your expertise.​

  • Client Testimonials: Positive reviews build credibility and trust.​

How Onside Online Can Help

At Onside Online, we specialise in creating mobile-friendly websites tailored to the unique needs of tradies. Our services include:​

  • Custom Website Design: We build fast, responsive, and SEO-friendly websites that reflect your brand and services.​

  • Search Engine Optimisation (SEO): Our strategies improve your visibility in local search results, driving more traffic to your site.​

  • Pay-Per-Click (PPC) Advertising: We create targeted Google and Facebook ad campaigns to attract and convert potential clients.​

  • Marketing Automation: Our tools streamline your follow-up processes, saving you time and improving client engagement.

In Summary

If your website isn’t mobile-friendly, you’re likely losing out on valuable business opportunities. Let’s change that.

Contact Onside Online today to discuss how we can help you build a website that not only looks great on all devices but also drives real results for your business.​

Leigh from Onside Online