Cherished Cherubs

Website ReDesign leads to an explosion of traffic

Key Results (During covid!!)

Saving $1,200 / month on paid advertising

Website users up 99%

Organic search results up 97%

Page views up 106%

Enquiry and booking forms up by 64%

Top 5 search results on first page of google for critical keywords

0.25 FTE savings (full time equivalent)

Now attracting more of their ideal clients due to the professional website that represents the quality babysitting agency that they are

Overview

Cherished Cherubs is a Perth based babysitting agency focused on providing personalised services to Perth families at home, in hotels, at events and businesses. Their old website had been built over 10 years ago on Joomla. It was outdated and very difficult for the business to make any updates themselves. Despite the technical challenges in the backend, the website was ranking well on Google. We needed to be mindful and diligent with how we approached the SEO and roll out of this site, to limit any disruption. We were delighted that the site continues to rank well, and in fact better for critical keywords, helping position them as the leading and trusted babysitter that they are in Perth.

As part of this website project, the new design focused on creating a modern, mobile friendly and professional looking feel that better reflected the quality service provided by the Cherished Cherubs team. We moved the website over to WordPress allowing the team to be able to manage changes on the site themselves. We switched from shared cloud-based hosting to their own dedicated server. We also wrote new content for the homepage, service pages and expanded on other content and selected new images to assist with SEO and create a more engaging experience for visitors. Finally, we transitioned over 70 blog posts and setup new enquiry and booking forms to capture critical information to help streamline their internal operations for leads and bookings.

We absolutely loved working on this project! Lisa was open to our ideas on what we know works and she’s already experiencing even more success as a result, even in the middle of covid hitting Perth.

93% faster page load speeds across website

483% increase in dance class enquiries!!! Yep, you read right!! AMAZING right?!?!

Website Hack resolved

Advanced analytics helped the company tailor their services, increasing sales by 30%.

Created a marketing channel that boosted revenue by 160%.

Building an intuitive yet powerful financial platform presented numerous challenges. The complexity of financial processes made it tricky to create a simple and user-friendly interface. Through a deep understanding of the sector, innovative problem-solving, and close collaboration with Nick & Joan, we were able to overcome these challenges and build a platform that truly transformed the user experience.

Within the first month of platform launch, witnessed a significant rise in user registrations, signaling the successful adoption of the platform.
Experienced a 60% increase in user engagement, showing that the platform was resonating well with its users.
Average user session duration increased by 30%, indicating that users were finding the platform useful and easy to navigate.
Six months post-launch, Nick & Joan secured significant venture capital funding, demonstrating investor confidence in their innovative platform.
Nick & Joan doubled their team size in response to the platform's success and the growing demand for their services.

They gave us a great website that perfectly captures our company. Their service has exceeded all of our expectations, making us extremely happy.

Samantha Milner

Founder & CEO

Achieve 200% customer engagement with digital marketing.

Nick & Joan’s new platform was a resounding success, drawing acclaim from users and industry peers alike. Within just the first month of launch, the platform saw a staggering user registration increase, a testament to its intuitive design and robust functionality.

Specifically, user engagement rose by 60%, and the average session duration increased by 30%. This indicated that users found the platform not only easy to navigate but also highly useful – they were spending more time using the available services and tools.

Furthermore, user feedback was overwhelmingly positive. Many praised the platform’s simplicity and ease of use, and several highlighted its performance, noting that complex financial processes could be executed smoothly without any delays or glitches.

Through our partnership with Nick & Joan, we demonstrated the power of digital solutions to transform businesses and industry landscapes. Today, as Nick & Joan continues to innovate and drive financial services transformation, we remain their trusted technology partner, supporting them in their mission to simplify finance for everyone.

Comprehensive Market Research

Delved deep into understanding Nick & Joan's target audience, industry trends, and competitors, which shaped our digital marketing strategy.

SEO Strategy

Improved Nick & Joan's search engine visibility through targeted SEO strategies, driving more organic traffic to their platform.

Sales Funnel Optimization

Streamlined Nick & Joan's sales funnel to improve user experience, boost conversion rates, and reduce customer churn.

Performance Analytics

Monitored and analyzed key performance metrics to continually optimize the digital marketing strategy, ensuring the maximum return on investment for Nick & Joan.