- Client Success Story
Uncommon Electricians
A Sparky rebrand to reflect their values
Key Results
+12% increase in website visits
Modern, fast-loading website
Enhanced Brand Recognition
Improved Client Engagement
Increased Online Visibility
Overview
Uncommon Electricians, formerly Chalk Electrical, was conceived by Corey and Shannon, who envisioned a company that transcends conventional trade industry norms.Established initially as Chalk Electrical in 2015, the business thrived on a blend of technical mastery and a unique business ethos. However, the founders felt the need to evolve the brand to more accurately reflect their innovative and socially impactful business model.
This led to the birth of Uncommon Electricians in September 2022, a rebrand that symbolises their commitment to exceptional service, cultural integrity, and social impact.
Onside Online was tasked with transforming the Chalk Electrical web presence into the new, bold, and innovative Uncommon Electricians brand.The objective was to create a website that not only aligned with their rebranded identity but also effectively communicated their distinctive approach to electrical services, including their trademarked operating method, CULTURE – SERVICE – SOUL™.
Execution
The redesign process involved a comprehensive overhaul of the existing website structure, content, and aesthetics to align with the new branding.
Key elements of the project included:
- Visual and Narrative Branding: Integrating the new brand’s ethos into the visual elements and content narrative. The website was designed to reflect Uncommon Electricians’ bold, innovative spirit, and commitment to social impact and unparalleled service standards.
- User Experience and Accessibility: Enhancing the website’s usability and accessibility, ensuring a seamless experience for all users. This included optimising navigation, ensuring mobile responsiveness, and improving loading times.
- Content Development: Crafting engaging and informative content that tells the story of Uncommon Electricians, from its origins as Chalk Electrical to its current incarnation. This involved detailing the founders’ journey, their business philosophy, and the unique aspects of their services.
- SEO and Online Presence: Strengthening Uncommon Electricians’ online presence through search engine optimisation (SEO), making the brand more discoverable to potential clients.
Outcomes and Benefits
Post-launch, Uncommon Electricians experienced significant benefits from the new website, including:
- Enhanced Brand Recognition: The new website effectively conveyed the unique identity of Uncommon Electricians, leading to increased brand recognition and differentiation in the market.
- Improved Client Engagement: The user-friendly design and compelling content led to higher engagement rates, with visitors spending more time on the site and exploring various services.
- Increased Online Visibility: The SEO-optimized website led to improved search engine rankings, making Uncommon Electricians more visible to potential clients searching for electrical services.
- Positive Client Feedback: The website received positive feedback from clients and industry peers, appreciating its innovative approach and the ease of accessing information.
Conclusion
The successful redesign of the Uncommon Electricians website by Onside Online showcases our ability to create a web presence that not only aligns with a client’s rebranded identity but also enhances their market presence and client engagement.
It stands as a testament to our commitment to delivering tailored, impactful digital solutions to our clients
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Advanced analytics helped the company tailor their services, increasing sales by 30%.
Created a marketing channel that boosted revenue by 160%.
Building an intuitive yet powerful financial platform presented numerous challenges. The complexity of financial processes made it tricky to create a simple and user-friendly interface. Through a deep understanding of the sector, innovative problem-solving, and close collaboration with Nick & Joan, we were able to overcome these challenges and build a platform that truly transformed the user experience.
- Within the first month of platform launch, witnessed a significant rise in user registrations, signaling the successful adoption of the platform.
- Experienced a 60% increase in user engagement, showing that the platform was resonating well with its users.
- Average user session duration increased by 30%, indicating that users were finding the platform useful and easy to navigate.
- Six months post-launch, Nick & Joan secured significant venture capital funding, demonstrating investor confidence in their innovative platform.
- Nick & Joan doubled their team size in response to the platform's success and the growing demand for their services.
Achieve 200% customer engagement with digital marketing.
Nick & Joan’s new platform was a resounding success, drawing acclaim from users and industry peers alike. Within just the first month of launch, the platform saw a staggering user registration increase, a testament to its intuitive design and robust functionality.
Specifically, user engagement rose by 60%, and the average session duration increased by 30%. This indicated that users found the platform not only easy to navigate but also highly useful – they were spending more time using the available services and tools.
Furthermore, user feedback was overwhelmingly positive. Many praised the platform’s simplicity and ease of use, and several highlighted its performance, noting that complex financial processes could be executed smoothly without any delays or glitches.
Through our partnership with Nick & Joan, we demonstrated the power of digital solutions to transform businesses and industry landscapes. Today, as Nick & Joan continues to innovate and drive financial services transformation, we remain their trusted technology partner, supporting them in their mission to simplify finance for everyone.
Delved deep into understanding Nick & Joan's target audience, industry trends, and competitors, which shaped our digital marketing strategy.
Improved Nick & Joan's search engine visibility through targeted SEO strategies, driving more organic traffic to their platform.
Streamlined Nick & Joan's sales funnel to improve user experience, boost conversion rates, and reduce customer churn.
Monitored and analyzed key performance metrics to continually optimize the digital marketing strategy, ensuring the maximum return on investment for Nick & Joan.
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