Why mobile optimization matters for website.

Creating a Mobile-Friendly Website for On-the-Go Customers

G'day! Leigh from Onside Online here. With the rise in smartphone usage, having a mobile-friendly website is no longer optional—it's essential. If you want to keep up with the times and cater to the ever-growing number of on-the-go customers, you've got to optimise your website for mobile.Here's a comprehensive guide to help you do just that.

1. Understanding the Need for Mobile Optimisation

With over 50% of global web traffic coming from mobile devices, you can’t afford to overlook the importance of a mobile-friendly site. This is about connecting with your audience where they are and offering a seamless experience that keeps them coming back.

2. Responsive Design 

Responsive design is all about flexibility. Your website must adapt to different screen sizes and orientations without losing functionality or aesthetics. Tools like CSS media queries make this achievable, and they’re essential for a top-notch mobile experience.

3. Speed Is Key

Mobile users want quick answers. Optimising your site’s speed through image compression, proper coding, and utilising Content Delivery Networks (CDNs) can make a world of difference. Google’s PageSpeed Insights tool can help you analyse and improve your site’s speed.

4. Simple Navigation 

A mobile-friendly site must be easy to navigate. Clear headings, a streamlined menu, and well-placed call-to-action buttons guide users effortlessly through your site. Use collapsible menus and dropdowns sparingly to keep the experience clutter-free.

5. Touch-Friendly Buttons and Links 

Buttons and links should be large enough to tap with a fingertip. Utilise padding and proper spacing to make this experience smooth. A frustrated user is more likely to leave, so focus on usability.

6. Test, Test, Test

Testing across different devices and browsers ensures a consistent experience for all users. Tools like BrowserStack allow you to see how your site performs in various environments. Regular testing will help you catch and fix issues promptly.

7. Consider a Mobile App

For some businesses, investing in a mobile app can enhance customer engagement and retention. Apps offer personalised experiences and can provide additional features such as push notifications. Consider your audience’s needs and whether an app would benefit your business.

8. Focus on Content 

Clear, concise content tailored to your audience is vital. Utilise headings, bullets, and visuals to enhance readability. Keep paragraphs short, and always offer valuable information that addresses your customers’ needs.

9. Implement Click-to-Call

A click-to-call button can be a powerful conversion tool. It simplifies the process of contacting you and can lead to immediate interaction, potentially closing a sale or answering a crucial question on the spot.

10. Prioritise Local SEO 

Local SEO helps mobile users find your physical location. Include local keywords in your content and meta descriptions. Utilise Google My Business to boost your local online presence. This can increase foot traffic and local customer engagement.

11. Make Use of Social Media

Social media integration lets users share content easily and connects them to your social profiles. Encourage interaction through social buttons and shareable content. Building a strong social media presence can amplify your brand reach.

12. Keep an Eye on Analytics

Use tools like Google Analytics to monitor mobile user behaviour. Understanding how users interact with your site can guide future improvements and marketing strategies. Keep an eye on bounce rates, conversion paths, and user engagement.

In Summary

Creating a mobile-friendly website is an ongoing process, but it’s an investment that pays off. At Onside Online, we’re here to help you every step of the way, offering personalised solutions tailored to your business needs.

Reach out to us at Onside Online for expert assistance, and let’s make sure your website shines across all devices.


Feel free to drop by our blog for more insights and guidance. We’re committed to your success, and we believe in making the digital world more accessible to everyone. Catch you soon!

Contact us today to learn more about our services.

Leigh Reading
Leigh Reading

Digital Marketing professional with 13+ years of helping businesses achieve their goals.

Share this article:

Ready to transform your business?

Contact Leigh and Mandy today for a free, no-obligation consultation today.

Subscribe to our newsletter

Read the latest articles from our experts