1. A Professional Website (The 24/7 Business Card)
A website acts like your online business card. It should be responsive, user-friendly, and showcase your services. Include clear contact information, testimonials, and examples of your work. If you need assistance, at Onside Online, we’ve got the expertise to build and optimise a website tailored to your needs.
2. Google My Business Account (Your Online Shopfront)
This free tool helps local customers find your services. Regularly update it with working hours, contact information, and engaging photos of your work. Responding to reviews and posting updates enhances visibility and engagement.
3. Social Media Platforms (Connect with Your Community)
Create business profiles on platforms like Facebook and Instagram. Regularly post engaging content such as project photos, client testimonials, and special offers. Social media advertising can also target local audiences effectively.
4. Email Marketing Software (Stay in Touch with Your Customers)
Send newsletters, special offers, or updates on services through platforms like Mailchimp. Segment your audience for personalised communication, and always include an option for recipients to opt-out if they choose.
5. SEO Tools (Be Found Online)
Investing in SEO tools like Moz can help you understand what keywords customers use to find services like yours. Regularly optimise your website content using these keywords to improve your search engine ranking.
6. Online Review Management (Build Trust)
Encourage satisfied customers to leave positive reviews on platforms like Google and Yelp. Responding to all reviews, positive or negative, shows you value customer feedback. Tools like Podium can manage this efficiently.
7. Analytics Tools (Understand Your Performance)
Google Analytics offers insights into how visitors interact with your website. Monitor user behaviour, track conversion goals, and adjust strategies accordingly.
8. Customer Relationship Management (CRM) System (Organise Customer Interactions)
A good CRM like Salesforce keeps track of customer interactions, purchases, and preferences. This information can tailor marketing strategies, improving both customer service and sales.
9. Content Management System (CMS) (Keep Content Fresh)
WordPress or similar CMS platforms let you update your website content regularly, keeping it fresh and engaging. Regular updates improve SEO and keep your audience engaged.
10. Mobile Optimisation Tools (Be Mobile-Friendly)
Ensure your website is mobile-friendly with Google’s Mobile-Friendly Test. A mobile-optimised site improves user experience and is favoured by search engines.
11. Online Advertising Platforms (Target Your Audience)
Google Ads and Facebook Advertising allow precise targeting of your local audience. Experiment with different ad formats and targeting options to find what works best for your business.
12. Lead Generation Tools (Capture More Leads)
Leadpages or OptinMonster help create engaging landing pages, offering something valuable like a free quote or ebook in exchange for contact information. These leads can then be nurtured through email marketing.
In Summary
Today’s tradesperson must not only be skilled with their hands but also with digital tools. The combination of these tools offers a robust strategy to connect with local customers, build trust, and grow your business.
At Onside Online, we understand that every tradesperson’s needs are unique, and we’re committed to helping you find the right digital tools tailored to your business. Our team is here to support you in building a strong online presence that translates into real-world success.
Feel free to reach out and learn how we can assist you in utilising these tools to their fullest potential. Here’s to your success, and as always, good on ya, mate!
