1. Do: Personalise Your Emails
Personalisation is more than just adding the recipient’s name. Tailor your content based on the recipient’s past interactions or services used. This approach shows that you value your relationship with each customer, increasing the likelihood of your emails being well-received.
2. Don’t: Overwhelm with Too Many Emails
Bombarding your clients with daily emails is a surefire way to get your messages ignored or prompt unsubscribes. Aim for a balanced frequency that keeps you in your clients’ minds without overwhelming them. For tradies, a bi-weekly or monthly newsletter is often sufficient.
3. Do: Provide Valuable and Relevant Content
Your emails should offer something of value to the recipient, whether it’s useful information, exclusive offers, or insights into your services. Content that educates or benefits the reader is more likely to be appreciated and engaged with.
4. Don’t: Ignore Mobile Optimization
With the majority of emails now opened on mobile devices, it’s crucial to ensure your emails are mobile-friendly. This means using responsive design, readable fonts, and ensuring any images or links are easily viewable and clickable on smaller screens.
5. Do: Maintain a Professional Tone
While it’s important to be friendly and approachable, maintain a professional tone in your emails. Avoid slang or overly casual language, and ensure your spelling and grammar are correct. This professionalism reflects the quality of your services.
6. Don’t: Use Misleading Subject Lines
Your subject line should accurately reflect the content of your email. Misleading subject lines may increase your open rates in the short term, but they erode trust and can lead to higher unsubscribe rates.
7. Do: Respect Privacy and Consent
Always adhere to privacy laws and regulations like the Australian Spam Act 2003. This includes obtaining consent before adding someone to your email list and providing an easy opt-out option in every email.
8. Don’t: Neglect the Call-to-Action (CTA)
Every email should have a clear CTA, guiding recipients on what to do next. Whether it’s booking a service, reading your latest blog post, or following you on social media, your CTA should be clear and easy to follow. For more on crafting effective CTAs, check out our Website Redesign service.
9. Do: Monitor and Respond to Feedback
Pay attention to feedback from your email recipients. If you receive responses or questions, make sure to reply promptly. This not only shows that you value their input but also helps in building stronger relationships.
In Summary
By following these email marketing etiquette tips, tradies can create campaigns that are not only effective but also respectful and professional. It’s about finding the right balance between promoting your services and providing value to your clients.
At Onside Online, we understand the unique challenges tradies face in digital marketing. Our Marketing Automation and Google Business Profile services are designed to help you navigate these challenges effectively. Let’s work together to make your email marketing campaigns a success.
