Why Google Business Profile makes sense for Tradespeople?
In today’s connected world, most folks whip out their smartphones to find local services. That’s where Google Business Profile comes into play, allowing your trade business to be seen by those in your community who need your expertise. Here’s how you can make it work for you:
Step 1: Set Up Your Google My Business Account
1.1 Sign Up or Log In
Go to the Google Business Profile page.
Sign in or create a Google account specifically for your business.
1.2 Create or Claim Your Business
Search to see if your business is already listed.
Claim it if it is, or create a new listing with your business name, address, phone number, and website.
1.3 Verify Your Business
Google will want to confirm your business location, often through a postcard sent to your address with a verification code.
1.4 Add Your Services and Photos
Include detailed descriptions of services.
Upload high-quality photos of your completed projects, your team, and even your workspace. These visuals provide potential customers with a real feel of your workmanship.
Step 2: Optimise Your Profile
2.1 Write a Compelling Description
Craft a description that tells your story and explains why your business stands out.
2.2 Add Your Hours of Operation
Provide clear details on your working hours, including any emergency services you might offer.
2.3 Encourage Reviews
Request satisfied customers to write a review on your GBP profile. Reviews help build trust and can significantly influence potential customers.
Step 3: Engage with Your Audience
3.1 Respond to Reviews
Engage with all reviews, thanking your customers for positive feedback and addressing any concerns in a professional manner.
3.2 Create Regular Posts
Keep your profile active by sharing updates, promotions, or insights into your trade. You could share a tutorial video on simple plumbing fixes or highlight a recently completed carpentry project.
Step 4: Analyse and Adjust
4.1 Monitor Performance
Utilise GBP’s insights to understand how people find your business online, what they are looking at, and how they interact with your listing.
4.2 Adjust as Needed
Use the insights to make informed changes to your profile or business strategy.
Advanced Tips for Maximising Your GBP Presence:
5.1 Utilise Google Ads with GBP
Consider integrating Google Ads with GBP to increase your reach.
5.2 Utilise Local SEO Strategies
Optimise your content with relevant keywords and location-based terms.
5.3 Provide Regular Updates
Ensure your Google Business Profile remains current by updating it with any changes in services, contact information, or operating hours.
5.4 Engage Through Q&A
Answer questions that potential customers may post on your GBP. It’s another way to engage and provide valuable information.
In Summary
For electricians, plumbers, and carpenters, Google Business Profile is a crucial tool to grow locally. From setting up your account to engaging with your community, it’s a hands-on approach to digital marketing.
Need a hand to make it all happen? Reach out to us at Onside Online, and we’ll be more than happy to give you a lift. With over a decade of experience in helping tradespeople, we know the nuts and bolts of getting your business where it needs to be.
Cheers for now, and till next time, keep those tools sharp and your business sharper!
Leigh from Onside Online
