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How to Build a Lead Funnel for Tradies?
As a digital marketing expert with over a decade of experience helping tradespeople grow their businesses, I understand the challenges you face in attracting and converting leads. Setting up an effective lead generation funnel can transform your trade business by consistently bringing in qualified prospects and turning them into loyal customers.​

What Is a Lead Generation Funnel?

A lead generation funnel is a strategic process that guides potential customers through stages—from becoming aware of your services to making a purchase decision. It’s designed to attract, engage, and convert leads systematically.

Step-by-Step Guide to Building Your Lead Generation Funnel

1. Identify Your Ideal Customer

Start by defining who your ideal clients are. Consider factors like location, type of services they need, budget, and the problems they face. Understanding your target audience allows you to tailor your marketing efforts effectively.​

2. Create a Valuable Lead Magnet

Offer something of value to your potential customers in exchange for their contact information. This could be:​

  • A free guide on “How to Choose the Right Electrician for Your Home”​

  • A checklist for “Preparing Your Home for a Renovation”​

  • A discount coupon for first-time customers​

Ensure that your lead magnet addresses a specific problem your target audience faces.​

3. Design an Optimised Landing Page

Your landing page should clearly present the benefits of your lead magnet and include a simple form to capture visitor information. Keep it focused, with a compelling headline, concise copy, and a strong call-to-action (CTA).

4. Drive Targeted Traffic

Utilise various channels to attract visitors to your landing page:​

  • Search Engine Optimisation (SEO): Optimise your website content with relevant keywords to rank higher in search results.​

  • Pay-Per-Click (PPC) Advertising: Run targeted ads on platforms like Google Ads and Facebook to reach your ideal audience.​

  • Social Media Marketing: Share valuable content and engage with your audience on platforms like Instagram and LinkedIn.​

5. Implement an Email Nurturing Sequence

Once you’ve captured leads, nurture them through a series of automated emails that provide additional value, build trust, and guide them towards booking your services. For example:​

  • Email 1: Deliver the promised lead magnet and introduce your business.​

  • Email 2: Share a success story or testimonial from a satisfied client.​Email 3: Provide tips related to your trade that showcase your expertise.​

  • Email 4: Offer a limited-time discount or incentive to encourage booking.​

6. Measure and Optimise Your Funnel

Regularly analyse the performance of your funnel to identify areas for improvement. Key metrics to monitor include:​

  • Conversion Rate: Percentage of visitors who become leads.​

  • Click-Through Rate (CTR): Effectiveness of your CTAs.

  • Email Open and Click Rates: Engagement levels of your email sequence.​

Use this data to make informed adjustments, such as refining your messaging, testing different CTAs, or improving your landing page design.​

In Summary

Implementing a lead generation funnel can significantly increase your customer base and revenue. At Onside Online, we specialise in creating customised digital marketing strategies for trade businesses. Whether you need assistance with website design, SEO, PPC advertising, or marketing automation, we’re here to help.​

Contact us today to discuss how we can support your business growth.​

Leigh from Onside Online