Leveraging Instagram Stories & Highlights to Spotlight Service Success Stories

Hello there, I'm Leigh from Onside Online, and I've been immersed in the world of digital marketing for over a decade, specialising in helping tradespeople expand their businesses. In this blog post, we're going to explore the power of Instagram Stories and Highlights as a dynamic tool to showcase your service success stories. In the age of social media, these features offer a captivating way to connect with your audience, humanise your brand, and highlight your accomplishments. Let's dive in!

Using Instagram Stories for Service Success Stories

1. Behind-the-Scenes Glimpses

Use Instagram Stories to take your followers behind the scenes of your projects. Share short video clips or images showing your team in action, explaining the challenges you overcame, and highlighting the end results. This gives your audience a real sense of your work ethic and dedication.

2. Client Testimonials

Nothing speaks louder than satisfied clients. Feature brief video testimonials on your Stories to give your audience an authentic view of the positive experiences others have had with your services.

3. Before and After Shots

The transformation is often the most compelling part of a service success story. Use Stories to showcase before and after shots of your projects, emphasising the dramatic changes your services bring.

4. Story Highlights

To make your service success stories easily accessible, organise them into Highlights on your Instagram profile. Create specific categories for different types of projects, such as “Kitchen Renovations,” “Roof Repairs,” or “Bathroom Remodels.” This will allow visitors to your profile to explore your achievements effortlessly.

Creating Engaging Instagram Stories

1. Use Captivating Imagery

High-quality visuals are key to grabbing your audience’s attention. Invest in good photography and video equipment, or consider hiring a professional photographer for your projects.

2. Add Text and Graphics

Use text overlays and graphics to provide context and highlight key points in your stories. This helps viewers understand the significance of the content.

3. Include a Call to Action (CTA)

Encourage viewers to take action by adding a CTA at the end of your Stories. Whether it’s asking them to visit your website, contact you for a quote, or follow your profile, make it clear what you want them to do next.

4. Consistency is Key

Post your Stories consistently to keep your audience engaged. A regular schedule helps build anticipation and keeps your brand top of mind.

Using Instagram Highlights to Curate Success Stories

As mentioned earlier, Instagram Highlights are a fantastic way to organise and curate your service success stories. Here’s how to make the most of them:

1. Create Custom Thumbnails

Design eye-catching custom thumbnails for your Highlights to make them visually appealing and easy to navigate.

2. Craft Engaging Titles

Use descriptive and engaging titles for each Highlight. Avoid generic names like “Project 1” and opt for titles that showcase the unique aspects of your work.

3. Keep Highlights Updated

Continuously add new success stories to your Highlights to keep your profile fresh and up-to-date.

In Summary

In the competitive world of trades and services, showcasing your success stories is a powerful way to stand out and build trust with your audience. Instagram Stories and Highlights offer a dynamic and visually appealing platform to share your achievements. So, take the plunge, create compelling content, and let your service success stories shine on Instagram. Start today, and watch your brand reputation soar!

If you found this blog post helpful, be sure to follow Onside Online for more expert digital marketing tips and strategies. Feel free to share your thoughts and success stories in the comments section below.


Leigh from Onside Online

Contact us today to learn more about our services.

Leigh Reading
Leigh Reading

Digital Marketing professional with 13+ years of helping businesses achieve their goals.

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