Why do local advertising for small business owners?

Local Advertising Strategies for Small Business Owners

Leigh here from Onside Online. Today, we're going to focus on something close to my heart: local advertising strategies. With over a decade of experience, I've seen the incredible impact these strategies can have on small businesses, especially tradespeople. So let's dive in.

1. Embrace Local SEO (Search Engine Optimisation)

Local SEO is vital in attracting customers in your community. Here’s how to make it work:

  • Keywords: Identify specific location-based keywords that locals might use to search for your services. Integrate these keywords into your website, blogs, and meta descriptions.
  • Google My Business: Creating and optimising a profile helps you show up in local searches. Include accurate information like your address, phone number, and hours of operation.
  • Online Directories: List your business on local online directories and maintain consistent information across all platforms. Regularly check for reviews and engage with them.

2. Engage on Social Media

Build a strong social media presence:

  • Content: Share engaging, locally-relevant content. Think about local events, news, and culture.
  • Engagement: Respond to comments, share user-generated content, and participate in local conversations.
  • Ads: Utilise location-based advertising on platforms like Facebook to reach potential customers in your area.

3. Utilise Google Ads with Local Focus

Google Ads provide a fantastic opportunity to target your local community:

  • Geo-Targeting: By setting your ads to appear only to those in your local area, you get more bang for your buck.
  • Ad Extensions: Utilise location extensions to display your address, phone number, and a link to your location on a map.
  • Measure Performance: Regularly track how your ads are performing and adjust as necessary.

4. Participate in Community Events

Being part of your community is essential:

  • Local Fairs and Markets: Set up a booth and engage with the community directly.
  • Sponsorships: Consider sponsoring local sports teams or community initiatives.
  • Charity Events: Participating in or hosting charity events creates goodwill and positive brand recognition.

5. Leverage Local Influencers

Influencers can help you reach new audiences:

  • Find the Right Fit: Partner with influencers who genuinely connect with your products or services.
  • Collaborative Content: Work together to create content that resonates with the local community.
  • Measure Success: Track the performance of influencer campaigns to ensure you’re getting a return on investment.

6. Create a Referral Program

Harness the power of word of mouth:

  • Incentives: Offer incentives like discounts or free products to customers who refer others.
  • Promote: Make sure customers know about the program through in-store signs, emails, or social media.
  • Thank Your Referrers: Always express gratitude to those who refer others to your business.

7. Offer Special Deals and Loyalty Programs

Keep your customers coming back:

  • Localised Offers: Consider season-specific offers or deals tailored to local events and interests.
  • Loyalty Cards: Implementing a loyalty card system can encourage repeat business.
  • Email Marketing: Regularly update your customers with special offers through targeted email campaigns.

8. Utilise Print Media and Outdoor Advertising

Traditional advertising still has a place:

  • Local Newspapers: Consider running ads or editorials in local newspapers.
  • Billboards and Flyers: Well-placed billboards and distributed flyers can create awareness in specific local areas.
  • Community Boards: Don’t overlook community bulletin boards in shopping centres and other public places.

In Summary

Local advertising is about more than just reaching people; it’s about connecting with your community and building relationships. These strategies, when implemented with a clear understanding of your local market, can transform your business.

Here at Onside Online, we’ve been walking this walk for over a decade. We know what works, and we’re passionate about helping other businesses find success. If any of these strategies resonate with you, or if you need a tailored approach, don’t hesitate to reach out.

Your community is not just where you work; it’s where you live. Let’s make your business a thriving part of it!

Cheers,
Leigh of Onside Online

Contact us today to learn more about our services.

Leigh Reading
Leigh Reading

Digital Marketing professional with 13+ years of helping businesses achieve their goals.

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