Understanding Local SEO
Local SEO focuses on optimising your online presence to attract more business from relevant local searches. According to Google, 46% of searches have a ‘local intent’. For tradies, this means potential customers in your service area are searching for the services you offer, and you need to ensure they find you.
1. Optimising for Google My Business
A well-optimised Google My Business (GMB) profile is a cornerstone of local SEO. It allows your business to appear in local search results and Google Maps, providing potential customers with essential information like your address, hours of operation, and phone number. Regular updates and the inclusion of high-quality photos can enhance your GMB profile’s effectiveness. Onside Online offers expertise in optimising GMB profiles, which can be explored here: Onside Online’s Google Business Profile Services.
2. Local Keywords Are Key
Incorporating local keywords – such as your city, suburb, or region – into your website’s content is essential. These should appear in titles, meta descriptions, and throughout your site’s content, aligning with the way local customers search for your services online.
3. Encouraging and Managing Reviews
Online reviews are a significant factor in local SEO rankings. Encourage satisfied customers to leave reviews on your GMB profile and respond to these reviews to show that you value customer feedback. Positive reviews not only improve your SEO but also enhance your credibility and trustworthiness.
4. Local Link Building
Building local links is another important aspect of local SEO. This involves getting your website linked by local businesses, directories, and publications. These backlinks boost your website’s authority and local search rankings.
5. Mobile Optimisation
With the majority of local searches conducted on mobile devices, having a mobile-optimised website is essential. This ensures a positive user experience, which is a critical factor in SEO and attracting local customers.
6. Localised Content Creation
Creating content that’s relevant to your local area can further enhance your local SEO. This could include blog posts about local events you’ve participated in, case studies of local projects, or advice specific to your region’s climate or construction trends.
7. Utilising Social Media Locally
Social media platforms can also play a role in local SEO. Regularly posting about local events, projects, and promotions can increase your local visibility and drive traffic to your website.
How Onside Online Can Help
Local SEO can be complex, but Onside Online is here to help. We specialise in crafting and implementing effective local SEO strategies for tradies, ensuring that your business stands out in your local area. Learn more about our SEO services here: Onside Online’s Services.
In Summary
Local SEO is a powerful tool for tradies aiming to increase their visibility and business within their service area. By focusing on key aspects like Google My Business, local keywords, reviews, link building, and localised content, you can effectively target potential customers in your region.
To boost your local online presence and attract more business, consider partnering with Onside Online: Onside Online’s SEO Services.
