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Smarter Marketing for Busy Tradies
G’day, I’m Leigh Reading, founder of Onside Online. Over the past decade, I’ve worked with countless tradies across Australia—from sparkies and plumbers to builders and HVAC pros—helping them grow their businesses through smart, results-driven digital marketing.One of the biggest game-changers I’ve seen? Marketing automation. It’s not just a buzzword—it’s a practical tool that helps tradies save time, reduce admin stress, and win more work. Let’s break down how it works and why it’s worth your attention.

What Is Marketing Automation?

Marketing automation uses software to handle repetitive tasks like:

  • Following up with leads​

  • Sending appointment reminders​

  • Requesting reviews​

  • Scheduling social media posts

  • Managing quotes and invoices

Instead of juggling spreadsheets, sticky notes, and missed calls, automation lets you set up workflows that run in the background—so you can focus on the tools in your ute, not the tabs on your laptop.

Why Tradies Are Turning to Automation

Here’s how automation can transform your day-to-day:

1. Never Miss a Lead Again

Tools like Tradie Hub consolidate all your enquiries—whether they come via phone, SMS, email, or social media—into one inbox. You can set up automatic replies, assign leads to team members, and track every opportunity from first contact to final invoice. ​

2. Automate Your Follow-Ups

Whether it’s a quote reminder or a “thanks for choosing us” message, automation ensures your clients feel looked after without you lifting a finger. This kind of consistent communication builds trust and boosts your conversion rate.

3. Streamline Scheduling and Payments

With integrated calendars and payment tools, clients can book jobs online, receive automated reminders, and pay via secure links or tap-to-pay options. This reduces no-shows and improves cash flow. ​

4. Collect More 5-Star Reviews

Automated review requests sent after job completion can significantly increase your online reputation. Positive reviews not only build trust but also improve your visibility in local search results. ​

5. Cut Down on Admin Time

By automating routine tasks, you free up hours each week. This means more time on the tools, more jobs completed, and more revenue in your pocket.​

Real Results from Real Tradies

Tradie Up reports that automation tools can handle tasks like data entry, report generation, and customer follow-ups, allowing tradies to focus on more critical aspects of their business. ​

Similarly, It Just Happens Marketing has helped clients automate customer engagement systems, leading to significant revenue increases.

How Onside Online Can Help

At Onside Online, we specialise in:

  • CRM Setup & Integration: Implementing tools like Tradie Hub to centralise your client communications.​

  • Email & SMS Automation: Creating workflows that nurture leads and keep clients engaged.​

  • Online Booking Systems: Allowing clients to schedule services directly from your website.​

  • Review Generation: Automating requests to boost your online reputation.​

  • Social Media Scheduling: Planning and automating your posts to maintain a consistent online presence.

In Summary

If you’re tired of chasing leads, drowning in admin, or missing out on jobs, it’s time to consider marketing automation. Let’s chat about how we can tailor a solution to fit your business.

Book a Free Strategy Session

Here’s to working smarter—not harder.

Leigh from Onside Online