Maximising Visibility: How to Optimise Your Google Business Profile in 2024

In the digital era, the visibility of your Australian small business in online searches is paramount. One of the most effective tools at your disposal is the Google Business Profile (GBP), formerly known as Google My Business. This free tool can significantly enhance your online presence, making it easier for customers to discover and choose your services. As we move into 2024, optimising your GBP has never been more crucial, given the evolving algorithms and consumer behaviours. Here’s a comprehensive guide to ensuring your business not only appears but stands out in Google searches.

1. Claim and Verify Your Business Listing

The first step is to claim your Google Business Profile if you haven’t done so. Verification is crucial as it legitimises your business on Google. The process may involve receiving a postcard, email, or phone call from Google to confirm your business’s location and ownership. 

2. Provide Comprehensive and Accurate Information

Your Google Business Profile should include all the necessary information a potential customer might look for:

  • Business Name: Use the exact name as it appears across your online presence.
  • Address and Location: Ensure your address is accurate to facilitate easy location by customers.
  • Operating Hours: Regularly update your operating hours, including special hours for holidays and events.
  • Contact Information: Provide a phone number and website link. For assistance in setting up a professional website, consider our Website Design and Development Services.

3. Optimise Your Business Description

Your business description is an opportunity to tell potential customers about your services and what sets you apart. Keep it concise, engaging, and relevant. Incorporate keywords that potential customers might use to search for your services but avoid keyword stuffing.

4. Utilise High-Quality Images

Visual content can significantly impact your profile’s performance. Upload high-quality images of your business, including your products, services, team, and premises. According to Google, businesses with photos receive 42% more requests for directions and 35% more click-throughs to their websites.

5. Collect and Respond to Reviews

Customer reviews are a powerful tool for building trust and credibility. Encourage your customers to leave feedback and respond promptly and professionally to all reviews, addressing any concerns raised by less favourable reviews. Positive reviews can also be highlighted on your website and social media. 

6. Use Posts to Engage Customers

Google Posts is a feature within your Google Business Profile that allows you to share updates, offers, events, and news directly with your audience in search results. Regular posts can keep your audience engaged and informed about what’s new with your business.

7. Monitor Insights

Google provides valuable insights into how customers interact with your profile, including search queries used to find your business, engagement metrics, and customer actions. Use this data to refine your profile and strategies continually.

8. Stay Updated with Google’s Guidelines and Features

Google frequently updates its guidelines and introduces new features to enhance the GBP experience. Keeping abreast of these changes can give you a competitive edge.

In Summary

Optimising your Google Business Profile is a dynamic process that requires ongoing attention. By following these steps, you can maximise your visibility on Google, attract more customers, and stay ahead in the competitive Australian market. Remember, in the digital age, your online presence is often the first impression potential customers have of your business, so make it count.

Contact us today to learn more about our services.

Picture of Leigh Reading
Leigh Reading

Digital Marketing professional with 13+ years of helping businesses achieve their goals.

Share this article:

Ready to transform your business?

Contact Leigh and Mandy today for a free, no-obligation consultation today.

Subscribe to our newsletter

Read the latest articles from our experts