The Digital Word-of-Mouth
Traditionally, word-of-mouth referrals have been a lifeline for tradespeople. A recommendation from a satisfied customer to their friends or family was, and still is, worth its weight in gold. In our digital era, this form of endorsement has shifted online. Websites such as Google My Business and trade-specific platforms have become the new town square where opinions are shared and reputations are formed.
Why are Online Reviews Critical for Tradies?
- Building Trust and Credibility: In a survey, BrightLocal found that 87% of consumers read online reviews for local businesses in 2020, with this number steadily rising each year. For a tradie, positive reviews serve as a testament to their reliability and skill, helping to establish trust before the first meeting.
- Enhancing Online Presence: Reviews contribute significantly to a business’s online presence. On platforms like Google, businesses with a higher number of positive reviews tend to rank better in search results. Our team at Onside Online specialises in enhancing online visibility through Google Business Profile management, ensuring that your business gets the spotlight it deserves.
- Increasing Conversion Rates: Positive reviews do more than just attract eyeballs; they convert prospects into customers. A study by Spiegel Research Center indicates that displaying reviews can increase conversion rates by up to 270%. This statistic highlights the power of reviews in the decision-making process of potential clients.
- Gathering Valuable Feedback: Reviews offer invaluable insights into a customer’s experience. This feedback can highlight areas of strength and pinpoint aspects needing improvement, guiding tradies in refining their services.
- Creating a Competitive Edge: In a saturated market, standing out is key. High-quality, positive reviews can be the differentiator that tips the scales in favour of one tradie over another.
How Can Tradies Encourage Client Reviews?
Encouraging clients to leave reviews may seem daunting, but it’s about integrating the request into your service process. Simple strategies include:
- Asking at the Right Time: The best time to ask for a review is when the client expresses satisfaction with the work done. A polite request can go a long way.
- Making It Easy: Provide direct links to your review platform. Our team at Onside Online can assist with setting up easy-to-use review systems on your website.
In Summary
Client reviews are the modern incarnation of word-of-mouth and are essential for the growth and sustainability of tradies’ businesses. They build trust, enhance online visibility, and provide valuable customer insights. Embracing and actively managing client reviews can set the foundation for a thriving, reputable business. At Onside Online, we’re committed to helping tradies harness the power of digital tools to amplify their success.
