The Rising Importance of Voice Search for Local Service Providers

Hello there! I'm Leigh, and I've spent over a decade helping tradespeople and local service providers harness the power of digital marketing to grow their businesses. Today, I want to talk about a game-changing trend that has been reshaping the way people find and hire local services: voice search.In the digital age, staying ahead of the curve is essential for any local service provider looking to thrive in a competitive market. With the rapid proliferation of voice-activated devices like smartphones, smart speakers, and virtual assistants, voice search has emerged as a powerful tool that can no longer be ignored.

The Voice Search Revolution

Voice search has gained tremendous traction in recent years, and it’s not showing any signs of slowing down. With the rise of virtual assistants like Siri, Google Assistant, and Alexa, people are increasingly using voice commands to perform online searches, make purchases, and even find local services. The convenience and speed of voice search are making it the preferred choice for many consumers.

Why is Voice Search So Popular?

The popularity of voice search can be attributed to several factors. First and foremost, it’s incredibly convenient. With a simple voice command, users can quickly find information or request a service without the need to type on a keyboard or tap on a touchscreen. This hands-free approach is especially valuable when people are on the go or engaged in other activities.

Additionally, voice search is more conversational in nature. When using voice commands, people tend to phrase their queries in a natural, conversational manner. This contrasts with traditional text-based searches, which often involve brief and concise keywords. As a result, voice searches often provide more context and detail, making it easier for virtual assistants to understand user intent.

How Voice Search Works

Voice search is a technology that allows users to speak naturally to their devices to search for information on the internet. These voice-activated devices use natural language processing and artificial intelligence algorithms to understand user queries and provide relevant results. For local service providers, this means potential customers can find your business with a simple voice command.

Understanding Local Intent

One of the key aspects of voice search for local service providers is the prevalence of local intent. Users often perform voice searches with specific geographical qualifiers, such as “plumber near me,” “best electrician in my area,” or “roofing services in [city].” These queries indicate that users are actively seeking nearby businesses to fulfil their needs.

If your business is optimised for voice search and local SEO, you’re more likely to be at the top of the list when someone asks for a voice-activated device for local services. This presents a significant opportunity for local businesses to capture the attention of potential customers at the exact moment they are ready to make a decision.

The Impact on Local Service Providers

Now that we’ve established the growing importance of voice search, let’s delve into how it impacts local service providers:

1. Mobile-First Approach

Voice searches are frequently conducted on mobile devices. This aligns with the broader trend of a mobile-first internet, where people use their smartphones for virtually everything—from browsing and shopping to finding local services. Therefore, it’s imperative that local service providers ensure their websites are not only mobile-friendly but also optimised for voice search.

A seamless mobile experience is vital because potential customers may discover your business while they are out and about, making it easy for them to contact or visit your establishment.

2. Featured Snippets

Voice assistants often provide concise answers to user queries, frequently sourcing information from featured snippets in search results. Featured snippets are those informative boxes that appear at the top of some search result pages, offering a direct answer to a user’s question.

To increase the chances of your business being the recommended choice when someone asks for a voice-activated device for local services, you should focus on optimising your content for featured snippets. Identify commonly asked questions related to your industry and create content that provides clear, concise answers. Google often pulls information from these snippets to answer voice queries.

3. Local SEO is Vital

For local service providers, a robust local SEO strategy is essential for succeeding in the age of voice search. Local SEO involves optimising various aspects of your online presence to ensure that your business appears prominently in local search results.

Here are some key elements of an effective local SEO strategy:

  • Google My Business (GMB): Claim and verify your Google My Business listing. Ensure that your business name, address, phone number, and website information is accurate and up-to-date. GMB is a critical tool for appearing in local search results, including voice searches.
  • Location-Specific Keywords: Incorporate location-specific keywords into your website content, meta descriptions, and titles. These keywords should align with the way people speak when conducting voice searches. For example, if you’re a plumber in Boston, include phrases like “Boston plumber” or “plumbing services in Boston.”
  • Online Reviews: Encourage satisfied customers to leave positive online reviews. Reviews not only boost your online reputation but also contribute to your visibility in local search results.
  • Local Link Building: Build relationships with local businesses and organisations to earn high-quality, authoritative backlinks to your website. These links can significantly improve your local search rankings.
  • Schema Markup: Implement schema markup on your website to provide search engines with structured data about your business. This can enhance your chances of appearing in featured snippets and local search results.

4. Natural Language Content

Crafting website content and blog posts using natural, conversational language is crucial for voice search optimization. Voice searches tend to be more conversational and detailed than traditional text searches. Users often frame their queries as complete sentences or questions.

To accommodate this, consider creating content that answers common questions related to your services. Think about the questions your potential customers might ask and provide informative, well-structured answers. This not only increases your chances of appearing in voice search results but also positions your business as a helpful resource.

In Summary

Voice search is no longer a futuristic concept—it’s here, and it’s changing the way people discover local services. As a local service provider, adapting to this trend is crucial for staying competitive and relevant in the digital age.

By optimising your online presence for voice search, focusing on local SEO, and providing valuable, natural language content, you can position your business as the go-to choice for consumers using voice-activated devices. Embrace this technology, and you’ll be well on your way to reaching more local customers and growing your business in the ever-evolving digital landscape.

If you have any questions or need assistance in optimising your business for voice search, don’t hesitate to reach out to me at Onside Online. Together, we can ensure your local service business thrives in the age of voice search.


Leigh from Onside Online

Contact us today to learn more about our services.

Leigh Reading
Leigh Reading

Digital Marketing professional with 13+ years of helping businesses achieve their goals.

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