The Importance of Email Marketing for Tradies
- Personalised Communication: Email allows for personalised communication with your leads. Tailoring your message to meet the specific needs and interests of your audience can significantly increase engagement and trust.
- Cost-Effective: Compared to other marketing channels, email marketing is relatively inexpensive yet offers a high return on investment. It’s an accessible tool for tradies, regardless of the size of their business.
- Building Relationships: Regular and relevant email communication helps you build lasting relationships with your audience. It keeps your brand top-of-mind and establishes you as a trustworthy source in your trade.
Setting Up Google My Business for Maximum Impact
- Claim and Verify Your Listing:
The first step is to claim your GMB listing. This process involves Google verifying your business through a phone call or mail to ensure that you are the rightful owner of the business listed. - Optimise Your Profile:
Once verified, optimise your profile by providing as much information as possible: your business name, accurate address, phone number, and hours of operation. Also, add a description of your services, categories that match your business, and high-quality photos of your work or your team in action. - Encourage Reviews:
Reviews are a significant component of your GMB profile. Encourage satisfied customers to leave positive reviews. Respond to all reviews professionally, whether they are positive or negative. This not only demonstrates that you value customer feedback but also helps to mitigate any damage from less favourable reviews. - Regularly Update Your Information:
Keep your business information up-to-date. Regular updates should include changes to services, special offers, and hours of operation, especially around holidays. - Utilise Posts to Engage with Customers:
Google My Business allows you to post updates, offers, and events directly to your GMB listing. These posts appear in Google Search and Maps, giving you a direct way to engage with potential customers and keep them informed of what’s new.
Leveraging Google My Business for Local SEO
- Keywords: Include relevant keywords in your business description and posts. This can help improve your visibility in search results for those terms.
- Local Keywords: Make sure to include location-based keywords to enhance local search visibility. For instance, if you are a plumber in Brisbane, you could use keywords like “Brisbane plumber” or “plumbing services in Brisbane”.
- Photos and Videos: Regularly upload new photos and videos. Businesses with photos see 42% more requests for directions on Google Maps and 35% more click-throughs to their websites than businesses without photos (Source: Google).
In Summary
Google My Business is more than just a business listing; it’s a powerful tool that can significantly influence your online reputation and local search visibility. By actively managing your GMB profile, you can improve your SEO, attract more local customers, and enhance your overall online reputation.
For more insights on optimising your Google My Business profile or other aspects of digital marketing, visit Onside Online. We specialise in helping tradies build a robust online presence that drives business growth.
