Why Google Page One Matters for Tradies
When someone searches for “plumber near me” or “electrician in Brisbane,” they’re ready to hire. If your business isn’t on the first page, chances are they’ll never find you. Studies show that 98% of people use the internet to find local businesses, and 88% of those people either call or visit a business within 24 hours.
Step-by-Step: How to Get Your Trade Business on Page One
1. Set Up and Optimise Your Google Business Profile
Your Google Business Profile (formerly Google My Business) is crucial for local visibility.
Action Steps:
Claim and verify your listing.
Ensure your Name, Address, and Phone Number (NAP) are consistent across all platforms.
Add high-quality photos of your work and team.
Encourage satisfied clients to leave positive reviews.
Respond promptly to all reviews to show engagement.
A well-optimised profile increases your chances of appearing in the local map pack—the top three listings that appear on Google Maps and search results.
2. Nail Your Local SEO
Local SEO ensures your business appears in searches specific to your area.
Action Steps:
Use location-specific keywords like “emergency plumber Cairns” or “licensed electrician Townsville” in your website content.
Create dedicated service pages for each location you serve.
List your business in reputable local directories such as Yellow Pages and True Local.
Implement local schema markup to help search engines understand your business location and services.
3. Build a Fast, Mobile-Friendly Website
A slow or non-responsive website can deter potential clients and hurt your rankings.
Action Steps:
Ensure your website is mobile-responsive and loads quickly.
Use clear calls-to-action (CTAs) like “Call Now” or “Get a Free Quote.”
Highlight your services, service areas, and customer testimonials prominently.
Secure your site with an SSL certificate (HTTPS).
4. Optimise On-Page SEO
On-page SEO involves optimising individual pages to rank higher and earn more relevant traffic.
Action Steps:
Use descriptive title tags and meta descriptions with relevant keywords.
Incorporate keywords naturally into headings and content.
Add alt text to images describing the content.
Ensure your website has a clear, logical structure with easy navigation.
5. Create Valuable, Localised Content
Regularly publishing content helps establish authority and keeps your site fresh.
Action Steps:
Write blog posts addressing common customer questions or issues.
Share case studies or project highlights showcasing your work.
Update your content to reflect seasonal services or promotions.
6. Build Quality Backlinks
Backlinks from reputable sites signal to Google that your site is trustworthy.
Action Steps:
Collaborate with local businesses for cross-promotion.
Submit your site to industry-specific directories.
Engage in community events and get featured in local news outlets.
7. Monitor and Adjust Your Strategy
SEO isn’t a one-time task; it requires ongoing monitoring and adjustments.
Action Steps:
Use tools like Google Analytics and Google Search Console to track performance.
Monitor which keywords are driving traffic and adjust your content accordingly.
Stay updated with SEO best practices and algorithm changes.
Real Results: How SEO Transformed a Tradie Business
One of our clients, a local electrician in Brisbane, saw a 60% increase in website traffic and a 45% boost in inquiries within six months of implementing these strategies. By focusing on local SEO, optimising their website, and consistently publishing valuable content, they secured a spot on the first page of Google for multiple key search terms.
In Summary
At Onside Online, we specialise in helping tradies like you get found online. Whether you need a new website, SEO services, or a comprehensive digital marketing strategy, we’re here to help.
Contact us today for a free consultation.
Leigh from Onside Online