What is Online Reputation Management?
Online Reputation Management (ORM) refers to the practice of crafting strategies that shape or influence the public perception of an organisation, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services.
For tradies, this means monitoring and influencing what customers are saying about you in online forums, on social media, and, most crucially, on review sites. It’s about creating a positive digital presence to attract new business and retain existing customers.
Why is ORM Important for Tradies?
The importance of ORM cannot be overstated, especially for tradies. A survey by BrightLocal found that 87% of consumers read online reviews for local businesses in 2020, which is an increase from previous years. For small businesses like those run by tradies, what these reviews say can significantly impact potential customers’ perceptions and decisions.
Key Components of Online Reputation Management for Tradies
- Regular Monitoring: Keeping an eye on what’s being said about you online is the first step. This includes reviews, social media mentions, and discussions on forums related to your trade. Tools like Google Alerts can be instrumental in this regard.
- Engagement: Responding to reviews and comments, whether they are positive or negative, shows that you value customer feedback and are proactive about customer service. Engagement can also involve participating in relevant online discussions and forums to provide expert advice, which can enhance your reputation as a knowledgeable and reliable tradie.
- Content Creation: Publishing high-quality, relevant content on your website can help improve your search engine rankings, making positive information more visible than any negative content. This could include blogs, how-to guides, and customer testimonials.
- Encouraging Reviews: Encourage your satisfied customers to leave positive reviews. This not only boosts your online presence but also helps counterbalance any negative feedback you might receive.
How to Get Started with ORM?
Getting started with ORM involves a few strategic steps:
- Set Up Your Google My Business Profile: This is crucial for local SEO and helps ensure that when someone searches for your trade in your area, your business comes up. Make sure the information is up-to-date and complete, including contact details, services offered, and business hours. Learn more about Google Business Profile on our website.
- Audit Your Online Presence: Search for your business online and see what comes up. Are there outdated profiles? Negative reviews you haven’t responded to? Take stock and make a plan to address these issues.
- Develop a Response Plan for Reviews: Plan how you will respond to negative reviews and feedback. Always keep your responses professional and constructive. Offering solutions to any issues raised can turn a negative review into a positive customer service showcase.
In Summary
For tradies, effective online reputation management can be the difference between a flourishing business and one that struggles to attract new customers. By actively managing your online presence, you can ensure that your digital footprint is helping rather than hindering your business growth.
Remember, if you’re looking to improve your online presence or need help managing your digital reputation, Onside Online is here to assist. Our expertise in digital marketing can help you achieve the results you’re looking for.
