The importance of video marketing in showcasing trade skills.

Utilising Video Marketing to Showcase Your Trade Skills

Leigh here from Onside Online. With over a decade of experience in helping tradespeople grow their business, I'm excited to chat about utilising video marketing to showcase your trade skills. Let's dive right in!

Why Video Marketing?

The digital age has brought us new ways to communicate, and video stands tall amongst them. If a picture is worth a thousand words, imagine what a video can convey. It’s about bringing your skills to life, giving customers a window into what makes your services unique.

The Basics of Video Marketing for Tradespeople

Identify Your Audience:

  • Potential Customers: Show them why they should choose you.
  • Fellow Tradespeople: Share tips and build community.
  • Suppliers: Demonstrate how you use their products.

Showcase Your Skills:

  • Before & After Videos: A powerful visual of what you’ve accomplished.
  • How-to Tutorials: Share your expertise and establish credibility.
  • Testimonials: Real people sharing real experiences.

Be Authentic:

  • Personality: Don’t be afraid to be yourself.
  • Transparency: Share successes and learning experiences.
  • Behind the Scenes: Show your process and team in action.

Invest in Good Equipment:

  • Camera: HD quality is a must.
  • Microphone: Clear audio enhances professionalism.
  • Lighting: Good lighting can transform a video.

Use Social Media & SEO:

  • YouTube: Consider starting a channel.
  • Facebook, Instagram, LinkedIn: Share across platforms.
  • Optimize: Use keywords to help people find your videos.

Engage with Viewers:

  • Comments: Respond and interact.
  • Ask for Feedback: Encourage sharing thoughts.
  • Collaborations: Consider working with other local businesses.

Track and Analyse:

  • Views and Engagement: Monitor likes, shares, and comments.
  • Watch Time: How long are viewers watching? Adjust accordingly.
  • Click-throughs: Are viewers taking desired actions?

Creating Impactful Videos

Creating a video that resonates can be an art form, but here’s how to get started:

  • Storytelling: Share the story of a project from inception to completion.
  • Valuable Content: Offer solutions, share tips, provide insights.
  • Strong Call to Action: Guide viewers to the next step.
  • Consistent Branding: Reflect your brand identity in every video.

The Onside Online Advantage

With years of experience under our belts, we at Onside Online understand the unique needs of tradespeople. We offer:

  • Personalised Strategy: Tailored solutions to meet your goals.
  • Professional Production: Access to quality equipment and editing.
  • Distribution Guidance: We help get your videos in front of the right eyes.

Case Studies

At Onside Online, we’ve had the pleasure of working with various tradespeople, showcasing their skills through video marketing.

  • A Local Plumber: By highlighting emergency services and customer testimonials, we helped increase after-hours calls by 30%.
  • Carpentry Business: A series of how-to videos positioned them as an industry expert, leading to workshops and speaking engagements.

In Summary

Video marketing offers an unparalleled opportunity to showcase your trade skills, engage with potential clients, and grow your online presence.

Remember, it’s not just about making a video; it’s about creating valuable, engaging content that resonates with your audience. It’s about building trust, establishing credibility, and connecting with people on a human level.

And if you’re ready to take this journey, we’re here at Onside Online to assist you every step of the way. From planning to production to promotion, we’re committed to helping you succeed online. We genuinely care about your business and are eager to help you achieve the results you need.

So, don’t hesitate to reach out and explore how video marketing can take your trade skills to new heights. Together, we’ll make it happen.

Catch you next time!


Leigh from Onside Online

Contact us today to learn more about our services.

Leigh Reading
Leigh Reading

Digital Marketing professional with 13+ years of helping businesses achieve their goals.

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