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Why a Slow Website Costs You Jobs
G'day, I'm Leigh Reading, founder of Onside Online. For over a decade, I've helped tradies across Australia grow their businesses through smart, results-driven digital marketing. One issue I see time and again is slow websites costing good businesses valuable work. In this post, we'll explore why website speed is critical and how improving it can lead to more leads, better search rankings, and increased revenue.​

Why Website Speed Is Crucial

In today’s fast-paced digital world, your website often serves as the first impression potential clients have of your business. If it loads slowly, visitors may leave before even seeing your services. Studies show that:​

  • A one-second delay in page load time can lead to a 7% reduction in conversions. ​Best Website Builder

  • 53% of mobile users abandon sites that take longer than three seconds to load. Best Website Builder​

  • As page load time increases from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%.

For tradespeople, this means potential clients might choose a competitor simply because their website loads faster.​

The Impact on Your Business

Let’s consider a real-world example:​

  • Your website receives 1,000 visitors per month.​

  • With a fast-loading site (1-second load time), you might convert 3% of visitors, resulting in 30 new leads.​

  • If your site loads in 5 seconds, the conversion rate could drop to 1%, yielding only 10 leads.​

That’s 20 potential jobs lost each month due to slow load times.​

Moreover, Google considers page speed as a ranking factor. A slower site can negatively impact your position in search results, making it harder for potential clients to find you.

How Onside Online Can Help

At Onside Online, we specialise in creating fast, responsive, and SEO-friendly websites tailored for tradespeople. Our services include:​

  • Website Design: Crafting user-friendly sites that load quickly on all devices.​

  • SEO Optimisation: Ensuring your site ranks higher in local search results.​

  • PPC Advertising: Running targeted Google and Facebook ad campaigns to drive traffic.​

  • Marketing Automation: Streamlining follow-up processes to convert leads efficiently.​

By focusing on website speed and performance, we help you retain visitors, improve user experience, and increase conversions.​

In Summary

Don’t let a slow website hinder your business growth.

Contact us today for a free website performance audit. Let’s work together to ensure your online presence is as strong and efficient as your services.

Leigh from Onside Online