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Best Content to Help Tradies Rank
As a digital marketing expert with over a decade of experience helping tradespeople grow their businesses online, I understand the unique challenges tradies face in standing out in local search results. One of the most effective ways to improve your online visibility is through strategic content creation. But what type of content works best for tradies aiming to rank higher on Google?​

Why Content Matters for Tradies

Search engines like Google prioritise websites that provide valuable, relevant, and consistent content. For tradies, this means creating content that showcases your expertise, builds trust with potential clients, and answers the questions your target audience is asking.

Top Content Types to Boost Your SEO

1. Service Area Pages

Creating dedicated pages for each suburb or region you serve helps capture local search traffic. For example, if you’re a plumber operating in Brisbane, having a page titled “Emergency Plumbing Services in Brisbane” can improve your visibility when locals search for services in that area.​Semrush+4Tradie Web Guys+4Backlinko+4

2. Project Case Studies

Detailing past projects with before-and-after photos, challenges faced, and solutions provided not only showcases your work but also builds credibility. These case studies can include keywords relevant to your services and locations, aiding in SEO.​

3. How-To Guides and Tips

Sharing your expertise through blog posts like “5 Signs Your Electrical Wiring Needs an Upgrade” positions you as an authority in your field. Such content addresses common concerns and can rank for informational search queries.​

4. Frequently Asked Questions (FAQs)

Compiling a list of FAQs related to your services can capture voice search queries and featured snippets on Google. For instance, answering “How often should I service my air conditioner?” directly on your site can attract relevant traffic.​

5. Client Testimonials and Reviews

Showcasing positive feedback from satisfied clients builds trust and can influence potential customers. Incorporating keywords naturally within these testimonials can also benefit your SEO efforts.

Best Practices for Content Creation

  • Optimise for Local SEO: Include local keywords, such as your city or suburb, in your content to attract nearby clients.​

  • Use Clear Calls-to-Action (CTAs): Encourage readers to contact you, request a quote, or schedule a service.​

  • Maintain Consistency: Regularly update your website with fresh content to signal to search engines that your site is active and relevant.​

  • Ensure Mobile-Friendliness: With many users searching on mobile devices, ensure your website is responsive and loads quickly.

In Summary

Creating the right type of content is crucial for tradies looking to improve their online presence. By focusing on localised, informative, and trust-building content, you can enhance your visibility in search results and attract more clients.​

If you’re ready to take your digital marketing to the next level, feel free to reach out. Let’s work together to grow your business online.

Leigh from Onside Online