As a digital marketing expert with over a decade of experience helping tradespeople grow their businesses, I often get asked: “Should I handle my own digital marketing or hire a professional?” It’s a valid question, and the answer isn’t one-size-fits-all. Let’s delve into the pros and cons of each approach to help you make an informed decision.
Hi, I’m Leigh Reading, founder of Onside Online. Over the past decade, I’ve helped hundreds of tradespeople across Australia—from sparkies and plumbers to builders and landscapers—grow their businesses online. One of the most common frustrations I hear is:
“Why is my competitor ranking higher than me on Google?”
And it’s a fair question. When someone searches “electrician near me” or “plumber in Brisbane,” you want your business front and centre—not buried on page two.
The good news? You can catch up—and even outrank them. You just need the right digital strategy and a bit of consistency.
Let’s break it down step by step.
